HTML5 – Future complete! (Part III) Native Apps versus HTML5
In part II of this series, we have seen how network effects (distribution),economics and Developer skills load the discussion in favour of HTML5 over Native Apps. However a few critical features of Native Apps need to be taken in consideration
Experience and Customized Apps (Advantage Native Apps)
Many business applications do not necessarily require the levels of performance that Native Apps can provide. In these cases, Web and Hybrid apps are more cost effective, efficient and dynamic due to API adaptability.
However, HTML5 would democratize web experiences, device makers will seek tricks to make an application more engaging and attractive on their platforms. They would like Applications which would do justice to the high end configurations of their devices. Native Apps does just that effectively.
Competition leveling (Advantage HTML5)
A move toward HTML5 would be good news for BlackBerry maker Research In Motion, webOS licensor Hewlett-Packard, Intel (Tizen) and Microsoft, which are all lagging well behind Apple and Google in the number of applications available in their app stores.
Monetization (Advantage Native Apps)
Native apps come with one-click purchase options built into mobile platforms. HTML5 apps will tend to be monetized more through advertising, because payments will be less user-friendly.
So then, HTML5 would be like the state highway for all and sundry – delivering a base level internet experience on all knids of devices. However there would be many and more who would like to be pampered with better and higher degree of device experience. There’s a lot to watch out for – especially Apple. Google meanwhile seems to be able to find the balance between the HTML5 web and the App-web. Contrary to popular beliefs, the discussion between HTML5 and Native App doesn’t need to essentially produce a winner or a looser – it may yet produce a third result altogether – Hybrid apps. And many are betting on it.