Ronnie05's Blog

Apple- The Times!They are changing.

Posted in Device Platforms, Value added services and applications by Manas Ganguly on January 2, 2013

Post the maps fiasco, Apple has been under some heat – and Google’s alacrity was very natural and expected. Symbolically, Google is now churning better Apps that work with the Apple eco-system thereby challenging the status quo of the Apple Mobile eco-system as the piece de resistance of the Mobile world. Google is thus taking Apple out from its biggest strength eating into it – as like a worm- going inside-out.

Google versus Apple

From the Google perspective, Google is putting its resources at apps that work on the iOS platform as well and there is statistical evidence that Google strategy is working. Sample the AppData which now records YouTube and Google maps as the No.1 and 2 iPhone apps.

Now then- it puts Apple on the backfoot then? In a pre-2008 Internet world dominated by Google, Apple’s app experience based strategy was a major departure in terms of branded apps, app publications and “there’s an app for that approach”. Suddenly Internet was not a passive media – it was rich content media with immersive experiences designed by publishers for the users. Advertisers and Publishers saw Apple as the challenger in chief to an Internet world to which Google search was the prominent portal. Android coming from behind to take over Apple’s App domain is something that the Late Steve Jobs or the current Tim Cook wouldn’t have wanted. Unfortunately that is how its seems to be panning out now.

However, from a longer perspective – it aint much of anything really – The battle is not so much between Google and Apple as much as Open Source and Propreitary. And Apple has a lesson or two to take home in terms of the amount of control of its walled garden that it must forego, choosing its strenths in terms of device based service/experience integration.

As quoted in an earlier post – Does Apple need to change course its philosophy of exclusivity?
To maintain its position, the company will have to focus more on giving its devices superb access to content it doesn’t control and hasn’t approved. Apples’ dogged and quixotic quest for control on the eco-system, my lead it to block more realistic and better solutions that emerge on the open Internet. There is leaf out of the book of Amazon that Apple could take a learning from (managing the eco-system). Apple must learn and execute to collaborate – rather than whole control.

There is no win-all. You win some,you loose some. The timess- they are changing!

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