Ronnie05's Blog

Vanishing readers and rapidly multiplying EBooks- Its all playing Amazon’s way now

Posted in Industry updates by Manas Ganguly on January 30, 2013

Lending more credence to an earlier observation that I had- Amazon will take over the publishing business – the latest reports from Amazon suggest that eBooks as a category have grown 70% Y-o-Y even while the eBook readers (devices) have plunged 36%. The key here is that even while eBook readers are on their way down, Amazon’s Kindle is doing as good as Jeff Bezos would like it to.

Quoting Bezos:
After 5 years, eBooks is a multi-billion dollar category for us and growing fast – up approximately 70% last year. In contrast, our physical book sales experienced the lowest December growth rate in our 17 years as a book seller, up just 5%. We’re excited and very grateful to our customers for their response to Kindle and our ever expanding ecosystem and selection.

The key is the eco-system and the network effects which is priming the Amazon business of books and a shifting habit from physical to electronic reading. Amazon’s kingship at electronic distribution has also led to Kindle Fire HD, Kindle Fire, Paperwhite and Kindle held the top four slots on Amazon worldwide in the holiday season. Kindle stores have been opened in Brazil, Canada, China and Japan.

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