Ronnie05's Blog

Media: the Paradigm of Passive and Active consumptions

Posted in Semantic Media and Web by Manas Ganguly on March 8, 2013

Platform owners, Content aggregators, Application makers are looking to increase the engagement quotient on the platforms. Engagement by its very definition is about activity as against passivity. Terms such as Activity and Engagement read attention spans, relevance, context, stickiness/repeats and discovery. On higher level – user generated content, user leads creation, influencing user responses and creating user stewardships is where the monies lie for the whole of the eco-system.

If Google calls itself a media company over its earlier definition of a technology company, it imagines the future right. Technology futurists are all for technology that enables active Media consumption, real time measurements of engagement and stickiness and serving up experiences which are relevant to the context of consumption. The ability to measure the consumer behavioral patterns to applied stimulus is key to a connected, converged media – this is something that i call Semantic Media. Quality of Consumer interaction with the content is a high stakes game, with billions of consumer dollars up for grabs: notwithstanding cable licensing agreements, advertising budgets, on-demand subscription fees, not to mention the future of the connected home.

media - active & passive consumption

Whats the future opportunity at hand? You have to think about TV in the 1940s-1950s and multiply the impact a couple of 100 times. Thats what the future of media and technology is worth!

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