Ronnie05's Blog

Google and the principle of more wood behind fewer arrows! ( Service Prioritization and End of Life)

Posted in Internet and Search, Mobile Computing by Manas Ganguly on March 19, 2013

Google prioritizes its products and services and while it is constantly innovating in different levels and layers of services – it is equally ruthless in chopping of products and services which donot support its strategic imperatives and directions.

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From an outsider’s perspectice, the following principles are evident as a part of Google’s service End of Life (EOL) strategy.

1. Products and Services are shelved as and when a better substitute (in terms of delivery mechanism or service/customer experience) is in place
Examples include HTML over UiApp, 3D imagery (Street View) over Google Building maker, Android/Chrome over iGoogle, Youtube over Google Videos, Google Drive on desktop over Cloud Connect, Google Shopping over Search API and many more.

2. Axing stand alone services in favour of a platform approach
For Instance HTML5 over Voice App for Blackberry, Google Apps/Vault over Postini (and many more)

3. Inadequate or middle of nowhere solution!
Lack of success of Google Wave was attributed among other things to its complicated user interface resulting in a product that was a bit like email, a bit like an instant messenger and a bit like a wiki but ultimately couldn’t do any of the things really better than the existing solutions

4. Services that are simply non-core i.e it doesnot extend Google’s strategic imperatives
Google Classic Plus was a customization service that let people upload or select images to use as a background on Google.com. However, it really was noncore in terms of customer experience or service delivery. It was hence dropped.

5. And then there is Performance…
Google Health (inspite of all its promise) was axed as it was seen not having the broad impact that Google had planned. Same goes with Google Apps for teams as well.

Listed below are a list of services that have been chopped over the last few years – for not having made the Google cut – its a case of Google forever prioritizing and trying to put more wood behind fewer arrows

A list of services that Google has plugged out to focus on a narrower set of objectives and services

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