Gartner: Q1, 2013 Mobile Phone and Smartphone Market shares
Gartner’s Q1, 2013 mobile phone and smartphone shipment numbers provide the same set of observations
1. The total mobile phone shipment numbers have been stagnant YoY (425.8 million Q1, 2013 versus 422 million Q1, 2012) …
2. …. Bogged by 22% decline in feature phone shipments (215.7 million Q1, 2013 versus 275 million Q1, 2012)…
3. …. And Buoyed by 43% increase in the smartphone shipments (210 million Q1, 2013 versus 147 million Q1, 2012)!
4. Smartphone sales accounted for 49.3 percent of sales of mobile phones worldwide in the first quarter, up 34.8 percent year-on-year.
5. Only the Asia/Pacific region contributed to mobile phone sales across the globe, with a 6.4 percent increase year-on-year. More than 226 million mobile phones were sold to end users in Asia/Pacific in the first quarter of 2013, which helped the region increase its share of global mobile phones to 53.1 percent year-on-year. China saw its mobile phone sales increase 7.5 percent in the first quarter of 2013, and its sales represented 25.7 percent of global mobile phone sales, up nearly 2 percentage points year-on-year.
6. Samsung rules the smartphone roost growing by 51% YoY. In Fact, Samsung presence in Smartphone segment is so overwhelming that its sales and market shares are almost equivalent of its next 4 competitors put together (Apple, LG, Huawei, ZTE)
7. Apple, is estimated to have secured 18.2 percent of global marketshare, a drop of 4.3 percentage points. Apple’s redemption has been the Chinese market with the lower price of the iPhone 4 making China a key revenue generator for the tech giant. However, with no new products due from the Apple stable until the fall, the next quarter may drag Apple’s market shares significantly downward.
8. In terms of operating systems, Android continues to race ahead of rival systems, claiming 74.4 percent of global marketshare. 156.1 million smartphones running Google’s operating system were sold in the first quarter, whereas Apple’s iOS claimed an 18.2 percent slice of the market with iPhone sales. With new OSs coming to market such as Windows,Tizen, Firefox and Mozila, one can expect some market share to be eroded, but not enough to question Android’s volume leadership.