Ronnie05's Blog

Microsoft buys out Nokia! (Finally)

Posted in Mobile Devices and Company Updates by Manas Ganguly on September 3, 2013

There then, didn’t i say it?

steve-ballmer-stephen-slop-03913

In an earlier post dated July 2012, i had quoted Eldar Murtazin on a supposed rumour of Microsoft buying out Nokia. The moment has arrived as Microsoft has announced take over of Nokia’s portfolio of smartphones, patents and services to mount a more formidable challenge to Google and Apple.

The 5.44 billion euros ($7.2 billion) deal announced late Monday marks a major step in Microsoft’s push to transform itself from a software maker focused on making operating systems and applications for desktop and laptop computers into a more versatile and nimble company that delivers services on any kind of Internet-connected gadget. The proposed price consists of 3.79 billion euros ($5 billion) for the Nokia unit that makes mobile phones, including its line of Lumia smartphones that run Windows Phone software. Another 1.65 billion euros ($2.2 billion) will be paid for a 10-year license to use Nokia’s patents, with the option to extend it indefinitely. It will represent the second most expensive acquisition in Microsoft’s 38-year history, ranking behind an $8.5 billion purchase of Internet calling and video conferencing service Skype.The operations that are planned to be transferred to Microsoft generated an estimated 14.9 billion euros, or almost 50 per cent of Nokia’s net sales for the full year 2012.

To me, the marriage has been in the making for long – ever since Stephen Elop joined Nokia as CEO in 2010. Elop has been single handedly instrumental in aligning Nokia to Microsoft – at the cost of cutting out other platforms from Nokia – Meego in particular which was a very promising platform. The fabled act of putting “all eggs in one basket” i.e concentrating all of Nokia’s high end effort on the Microsoft platform bypassing Android as an option. The Lumia series of Nokia smartphones has not exactly set the Nokia Cash registers on fire. Elop also worked out to lean out Nokia moving out 20000 workforce/jobs. Nokia has lost more than 5 billion euros in nine quarters as Elop’s comeback bid hasn’t reversed market-share declines. Through Elop’s tenure, Nokia’s basic phones have been losing users to Chinese rivals and new smartphones have failed to stop shoppers from picking up Samsung and Apple devices. Nokia Smartphone business hasn’t been performing very well. Nokia which sold close to 28 million smartphone handsets not long ago in December 2010, has managed to sell only 7.4 million Lumia handsets in Q2 2013. That said, Nokia’s low end handset business and its Asha platform hasn’t been performing well.Stephen Elop sets out from Nokia and into Microsoft to possibly see the acquisition to a closure by early 2014.

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Microsoft bets on Nokia for its formidable patents and the hardware edge that Nokia brinsg to the table. Microsoft’s attempts at making its own device (Surface & Surface RT) have been less then spectacular given the $900million write off for last year.

My take on the take over – (It hasnt changed over the past 4 years)
Both Nokia and Microsoft really missed the boat in terms of smartphones, and it is extremely difficult to claw your way back from that. The question is whether combining two weak companies will get you a strong new competitor. It’s doubtful.

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