Ronnie05's Blog

Nokia’s Plan.B was Android (Before it got acquired)

Posted in Mobile Devices and Company Updates by Manas Ganguly on September 14, 2013

The cost and benefits of options and opportunities not taken can never be estimated in its entirety. The same could be said for Nokia rumoured move ( Plunge be abetter word) to Android.

Before the 23rd August 2013, Nokia Microsoft deal was announced, Nokia was considering options in Android on Lumia. This isn’t surprising – rather it was in common sense not to load up all its devices on Windows platform. It was a huge risk- which i am not sure has benefitted Nokia. Stephen Elop has himself accepted that this move was not considered in 2010 because of the dominance of Samsung on the Android platform would have meant Nokia being relegated to a lesser-than-what-was-expected status in the Android hierarchy.

Considering that Nokia lost market share from 32% in 20110 to 3% in 2013 – the Android shift as a plan B hardly comes as a surprise- rather it is much too obvious that the maturity of Android as a platform and the hardware competence and scale of Nokia would have made a great combination.Nokia would have saved money, reduced development costs and still play to its hardware design strengths. The Android scale would have also helped Nokia enter mid and low end of the smartphone markets earier, faster with greater acceptability.

Nokia had an option to exit the partnership late next year, but that certainly can’t happen now. It’s interesting to think about how differently things could’ve gone if Nokia had decided to go with Google rather than Microsoft, but it looks like we’ll never know now.

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