India Tablet Market (Q2, 2013)
As many as 70 international and domestic OEMs sold 1.15mln tablets in India in Q2, 2013. This represents a double the number of tablets sold Year on year and a modest 27.2% growth quarter on quarter.
Samsung becomes the No.1 Tablet maker in the country after having been out of this position for a while while Micromax and Datawind drop. There are only 13 tablet vendors with more than a significant 20K volume output in Q2, 2013 and the top 3 take 43.4% of the market. The top 5 vendors accounted for 56% of the total tablets shipped.
Three trends being observed in the industry
1. Low end WiFi Tablets are bowing out to the entry 3G tablets. This is because of the low cost 3G MTK processors which provide a better option to the buyer to upgrade to 3G/SIM Tablets at minimum extra cost.Almost 80% of the Tablet models launched in Q2, 2013 were with both 3G and Wi-Fi connectivity, leading to a growth of 103% in shipments of 3G
2. With the requirement for mandatory adherence to BIS certification it will be difficult for vendors who do not get their products BIS-approved to sell in India. This may lead to some consolidation in the India Tablets market in the short- to medium-term
3. This is the first quarter when Tablets with dual-SIM functionality arrived in the India market, thereby giving vendors an additional specification to differentiate their offerings. Re,mains to be seen if a dual SIm tablet has any significantly different for the customer. (I am guessing it is not a hugely appealing proposition)