Of Vertical searches and Applications Indexing
A few eternities back, I had written a blog about vertical searches i.e Search which categorizes and indexes results not only as a part of information and discovery, but also as a part of a contextual experience – i.e Awareness, Interest, Desire and Action paradigm. You can read the blog here. Google takes the first steps to integrate vertical searches across platforms by Application Indexing and Ranking on its search engine.
Google is now planning to index the contents of the app, something it has not done before. This enables Smartphone users to open a contextually relevant app from mobile search results itself. This will change the search results a little bit and include links to apps along with the regular search snippet that Google already displays. However, these deep links to apps from within the search results would be displayed only on Google search results on Android.
This is a revolutionary enhancement made by Google in order to feed the demands of an increasing number of Android app users. Sites that already offer specific apps for their audiences can expect an increase in the number of users using their apps because Google would be sending direct visits to site-specific apps from the search engine result pages itself. This feature is currently available on Google search app version 2.8+ for Android 4.1+ and also in Android specific mobile browsers.
A search string will automatically enable Google to identify and list only those apps that are already installed in user Smartphone. Also, only sites that have app indexing and app deep links enabled would be shown in the search results. Also, with increasing usage of app indexing would eventually produce a ranking of apps as per its popularity index reliving the SEO paradigm all over again from the Applications perspective. All of this is rapidly adding onto the concept of Application based internet.