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Hydro-graphics – the science of water transfer printing

Posted in New Technologies by Manas Ganguly on December 29, 2013

Hydrographics or HydroGraphics, also known as immersion printing, water transfer printing, water transfer imaging, or cubic printing, is a method of applying printed designs to three-dimensional objects. The hydrographic process can be used on metal, plastic, glass, hard woods, and various other materials. In the process, the substrate piece to be printed is pre-treated and a base coat material is applied. A polyvinyl alcohol film is gravure-printed with the graphic image to be transferred, and is then floated on the surface of a vat of water. An activator chemical is sprayed on the film to dissolve it into a liquid and activate a bonding agent. The piece is then lowered into the vat, through the floating ink layer, which wraps around and adheres to it.After removing the piece from the water, a top coat is applied to protect the design. With multiple dippings, hydrographics printing can achieve full 360° coverage of the part surface, including small crevices.\

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Driven by a narrowing price gap, Smartphones begin to penetrate deep into Indian markets

Posted in Device Platforms, Industry updates by Manas Ganguly on December 29, 2013
India: Smartphone contribution to Mobile phones sales and %age

India: Smartphone contribution to Mobile phones sales and %age

1. Smartphone shipments to India exceeded 10 million units mark for the first time in Q3, 2013. For Q3, 2013, the numbers stood at 11.10mln mark.
2. The import numbers of smartphones to India have increased by 192% (Q3 2013 versus Q3 2012)
3. Coupled with the fall of volumes in featurephone shipments by a factor 25.5% (QoQ 2013 versus 2012), Smartphones now contribute 21% of the total mobile shipments in the country
4. Mobile phone markets in India have moved past the historic highs of 58-59 mln units/quater(Q3/Q4 2012).

Smartphones have now acquired the critical mass and threshold pricing (~Rs.3500-5000) to capture mass markets in India substituting the feature phone. The change agents for this rapid shift of consumer preference towards Smartphones have been the narrowing price gap between feature phones and smartphones.

Correspondingly, the number of internet users on handhelds (Smartphones) is expected to grow exponentially as per a recent IAMAI report which pegs a 20-30 million increase in internet mobile user base every quarter.

Indians on Internet

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