Ronnie05's Blog

The market for plain-vanilla cameras is over

Posted in Device Platforms by Manas Ganguly on January 2, 2014

If you thought, it is the feature phone segment that is loosingheavily to Smartphones, you should sample the Click and Shoot sub Rs.10K compact cameras. I had earlier covered fall in worldwide sales numbers of Point & Shoot Cameras 6 months back.

Even big guns (Deepika Padukone, Anushka Sharma, Priyanka Chopra) and high budget, high decibel TV advertisements have been able to turn the tide for the Sub 10K Compact camera (also known as Point & Shoot Cameras) Category. Reeling under the relentless onslaught of Smartphones, the demand for the category is drying up and how.

Camera vs Smartphones

Smartphones trounce the need for Point & Shoot Cameras on 2 fronts
1. Very Elaborate proce options
2. Instant connectivity and social sharing

Pic Courtesy: Economic Times

Pic Courtesy: Economic Times

Digital SLRs in the same space have grown by 30% in 2013. What is interestingto note is the sudden death in the numbers in the category across all major players.

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