Connected Devices and Android’s 1 billion – Gartner
Gartner forecasts that Android is poised to surpass 1.1 billion users across all devices in 2014 even as Worldwide combined shipments of devices (PCs, tablets, ultramobiles and mobile phones) are projected to reach 2.5 billion units in 2014. This represents a 7.6% increase in volumes for connected devices from 2013. In terms of Android, the figures represent a 26% increase in volumes compared to 2013. 75% of the Android activations will happen in emerging markets – which by extension means that the Android story is not slowing down any time soon.
1. Smartphones will be the key to the new connected devices paradigm contributing 75% of the total volumes in connected devices. Smart phones will continue to grow but at a slower pace, with opportunities moving away from the top-end premium devices to mid-end basic products
2. PC’s will drop in volumes by 8% per year and will loose almost a fourth on volumes. The evolution to ultra slim and light form factors would be key to the existence of the laptop category – since laptop users find tablets to have limited usability
3. Tablets will be one of the highest growth categories over the next 3 years though tablets will gravitate to the 5”/6” phablet form factor with usage which is more akin to smartphones.
4. However, the interesting category to watch out for are Ultra Mobiles – essential form factors such as hybrids, clamshells, watches, consoles or Google Glass which has a significant growth potential through the next 3 years horizon.
On the popularity of Android as a platform, there is a volume versus value equation, with Android users also purchasing lower-cost devices compared to Apple users. Android holds the largest number of installed-base devices, with 1.9 billion in use in 2014, compared with 682 million iOS/Mac OS installed-base devices. In terms of OSs, Gartner predicts Windows to have the toughest fight from iOS in CY 2014, post which Windows would gain on iOS basis its growing presence in the smartphone segment.