Highlights from the Gartner Report
1. The worldwide sales of tablets to end users reached 195.4 million units in 2013, a 68 percent increase on 2012
2. This is fuelled by an improved quality of smaller low-cost tablets from branded vendors and white-box products continued to grow in emerging markets
3. The emerging markets recorded growth of 145 percent in 2013, while mature markets grew 31 percent.
4. Around 121 million Android tablets were sold worldwide in 2013, up from 53 million in 2012.
5. Android surpasses Apple iOS in tablet market. Android now holds 62 percent marketshare.
6. Despite Microsoft now acting more rapidly to evolve Windows 8.1, its ecosystem still failed to capture major consumers’ interest on tablets.
7. To compete, Microsoft needs to create compelling ecosystem proposition for consumers and developers across all mobile devices, as tablets and smartphones become key devices for delivering applications and services to users beyond the PC
1. 2013 saw PC shipments contract by 9.8%, the severest on record.
2. The bad news is not over as the category is expected to see another drop of 6.1% in 2014 basis lackluster demand from in developing markets
3. The weak economic environments in emerging markets coupled with significant shifts in device priorities is causing the decline in PC category.
4. Long-term growth in PC shipments is expected to remain just below zero, with shipments in 2018 expected to decline 0.2 percent