The Apple Watch is a great accessory- but if you expected Apple to break new ground in wearables, you would be left disappointed. Is this the pass-over of Apple to the banal.
The Apple watch has been around in discussions and blogs for a while. Coming after a slew of Android wearables,the Apple watch was supposed to be what the iPhone was to smartphones: Jesus. The announcement came yesterday night and oh Jesus! My only reaction to the Apple watch is that Apple is blowing it away. Every single point of advantage painstaking built by Steve Jobs is being undone.
We didnot want a iPhone mini – we wanted a wearable – Apple read it wrong- and created a iPhone mini with a few modifications here, there and everywhere.
Any new category needs one “hero” thing it needs to do – in the case of wearables – create alternate health as a business. Apple Watch just created a lot of apps- that can open hotel doors and do other random things. But it didnot do – what it ought to have done – layout an eco-system roadmap that combined technology, body hacking and the health eco-system in one neat package.
I didnot assume Android would do it – but i thought Apple with its consistently disrupting innovations would lay the roadmap to fulfilling this eco-system. The answer to which is – in the current settings – Apple seems to have not done that.
The good thing is that the Apple Watch with its array of sensors has the doorways in place – and possibly Appsters will pick up – but i had expected Apple to come up neat on Health integrations. Mr. Cook didnot get his balance right- and that’s why my expectations from Apple watch remain unfulfilled.
Apple has leveraged its App eco-system to merely create interfaces that complement the iPhone features and functionalities. I expected a novel new device – not an extension of the smartphone.May be Apple is loosing its edge – may be its time for others to push over with disruptions!
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(Back Blogging after a month of travel. Besides the habit of blogging seems to be missing out – hopefully, will be more regular)