Ronnie05's Blog

Look what the Smartphones have disrupted now – Jeans!

Posted in Technology impact on economy and population by Manas Ganguly on September 17, 2013

As user, usage and habits wrap around the omnipresence of smartphones, handhelds are exerting disruptive influences on other industries completely in unrelated dimensions. Case in point – with the profusion of tablets, phablets and smartphones regularly beating the 5″ mark, jeans and trousers brands are under pressure from their customers to increase the dimensions of the pockets to carry phones easily and comfortably.

Pants with Mobile pockets

U.S. casual wear maker Dockers is reengineering the pocket configurations of it jeans and khakis to keep up with the needs of buyers who are phablet users, many of them will be lugging along pocket devices this year that could breach the 6-inch. Dockers recommends the Mobile Pocket Khaki, which according to Dockers is a perfect fit for the super-sized smartphones.

The usual belt clips are difficult solutions because of the size of the devices. Pockets are being designed to carry super size phones in a manner that the phones do not fall off – and are comfortable to carry as against the sensation of lugging a 150 gram monster around.Also the pockets need to take care that the device is not subjected to long hour bend stresses (What a phone in the back pocket would experience while a person would sit – the key here is damage to the front panel). One would also have to factor in that many of the devices would actually share pocket space with coins and other elements likely to scratch the surface. All these and possibly more considerations go to redesign pockets around smartphones.

Expecting the Fall Winter or Summer collections of designers to now change to accomodate super sized phones in large size pockets.

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RIL’s big disruptive push on 4G (Part I)

Posted in Industry updates by Manas Ganguly on December 4, 2012

Why RIL’s push into 4G services could be the most disruptive effort in India’s Telecom history?

As Reliance Industries (RIL) readies to launch 4G services in India, it is worth looking at the game plane for RIL – how it plans to disrupt the industry and the present Telecom business paradigm. While there is no launch date for Reliance 4G launch yet, it is expected that RIL will launch its 4G services in 4-7 metros by mid 2013 (3 years after it acquired 4G licences by acquiring Infotel).

On the footsteps of Carlos Slim Helu

On the footsteps of Carlos Slim Helu

The 2300MHz 4G band in India is prohibitively costly for plain carpet area coverage and most of the operators are picking up traffic hotspots to put up their equipments and BTSs. Interestingly enough, RIL’s gameplan of riding on WiFi actually works on the contrary – it will create 30000 hotspots across selected metros which will let users access 4G-LTE network speeds on a WiFi framework. The cost of providing one to one terminal based solutions through a wireless route would have been extremely costly in terms of OPEX and CAPEX. However, RIL has turned this weakness into its strength going through the Fibre Optic route and a MiFi terminal.

  • This allows it to serve more devices/ users per terminal thereby reducing cost of servicing per unit device
  • It also caters to a segmented strategy – SOHO, SME, HNI Homes, Retail, Enterprise etc.
  • Therefore it makes WiFi the short area wireless standard.

Going forward, in the future, RIL will ride on its fibre optic network coupled with Femtocells to increase coverage carpet area. Refer to the illustriation below for understanding of the MiFi zones and Femtocell solutions to cater to focussed carpet areas.

reilaince 4G
Disruption 1- An add on connection initially, which takes over the main connection

The disruption here is that, by the use of WiFi, RIL will tap into every operator customer by providing a WiFi over-ride on the wireless services of competitors. A XYZ operator customer will also have RIL pre-paid data card which will allow him high speed WiFi in catchment areas- schools, colleges, restaurants, offices, airports, railway stations etc. The XYZ Operator services will only be used for low volume/low value  services outside RIL hotspots. Inherently from a customer perspective, he uses bulk of his data/voice plans from only certain catchments (Office, College, Home etc). The service platform of RIL 4G will be device agnostic targeting both wired and unwired devices.

(to be continued)

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As the nature of “Mobile” changes, the mobile devices industry is expected to see more disruptions

Posted in Industry updates by Manas Ganguly on June 3, 2011

Cue: “Mobile” referred to in the heading is Verb, the act of being connected on the move!

In a recent Uplinq keynote, Qualcomm has quoted that the number of Smartphones is expected to touch the 4 billion mark by 2015. That is pretty significant and it signals that the mobile phone industry is migrating from from a device based specialization to a platform and eco-system based specialization. Quoting Stephen Elop: “Mobile market “no longer a battle of devices; it’s a battle of ecosystems”

However in the larger context, it is about consumer-ization in the age of Me-onomy. The Mobile Phone/ Smartphone represents the most significant and personal touch point in the technology-consumer domain. Me-onomy is a consumer paradigm where the consumer is the brand, the centre point of the universe with all other services/technologies as enablers of a consumer experience. Enablers in terms of Apps to help the consumer connect better and create an experience around each consumer connect. This need gratification is manifested in terms of Cloud based services, the mobile wallet, media, information, social networks. The eco-systems/ platforms that are able to integrate all these services in a seamless manner to personalize, customize consumer experiences around these services will be the winners-all.

Me-onomy is a result of the larger context of consumer/user lives shifting to Internet. As Consumers start living more and more of their lives and transactions on the web, services which cater to this trend will emerge as big winners. Mobiles will perhaps be the most critical delivery nodes of this paradigm, the other delivery mechanisms being web (laptop/ Tablets), Cars, TV, Gaming Consoles and others electronic categories. This is best described under Web 3.0 or the Internet of all things.

Device Makers such as Nokia, Blackberry, LG, HTC, Samsung, Motorola will in the future have their roles diminished to being the nodes of experience delivery whereas Apple, Google, Facebook, Microsoft are now graduating to the creators, assemblers and enablers of such experiences. Thus device makers are increasingly getting marginalized by service providers. Even though device makers are putting up their own front for delivery of such experiences, it is unlikely that without a competence in the Internet experience space, they are going to make any splash. Between the service-experience providers there is a likelihood that the consumer markets may fragment to say Enterprise (Microsoft), Consumer (Apple and Google) and more. The other set of companies which have lost out in terms of defining this space are the operators who theoretically own consumers, but have been unable to do anything worthwhile around this ownership!

Endlines
The example of the Nokia (or even Blackberry) fall was an inevitability considering that they donot own any part of the consumer in the web space. As consumers migrate to internet, these device makers would find themselves increasingly out of sorts. Though they would keep delivering a few knock-out punches once a while, that would not significantly impact the overall slide. The future hereon revolves around how services and solutions are delivered through great experiences to the consumer and the existing device makers are no masters in that realm.

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