Ronnie05's Blog

The market for plain-vanilla cameras is over

Posted in Device Platforms by Manas Ganguly on January 2, 2014

If you thought, it is the feature phone segment that is loosingheavily to Smartphones, you should sample the Click and Shoot sub Rs.10K compact cameras. I had earlier covered fall in worldwide sales numbers of Point & Shoot Cameras 6 months back.

Even big guns (Deepika Padukone, Anushka Sharma, Priyanka Chopra) and high budget, high decibel TV advertisements have been able to turn the tide for the Sub 10K Compact camera (also known as Point & Shoot Cameras) Category. Reeling under the relentless onslaught of Smartphones, the demand for the category is drying up and how.

Camera vs Smartphones

Smartphones trounce the need for Point & Shoot Cameras on 2 fronts
1. Very Elaborate proce options
2. Instant connectivity and social sharing

Pic Courtesy: Economic Times

Pic Courtesy: Economic Times

Digital SLRs in the same space have grown by 30% in 2013. What is interestingto note is the sudden death in the numbers in the category across all major players.

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Smartphones eating out Digital Camera segment

Posted in Device Platforms by Manas Ganguly on August 9, 2013

Traditional Camera makers face tougher times in markets with higher smartphone penetration.

digital Camera

As smartphones with better cameras and increasingly sophisticated optics become the de-facto camera for consumers, camera majors such as Canon and Nikon are cutting their forecasts as camera markets entering long term declines. Consumers value the social networking aspect of smartphone cameras, which allow sharing of images immediately. Secondly the key is convergence and having to carry only one device and the convenience of a single terminal. In July 2013, Canon lowered its full year profit forecast by 16%. Nikon followed this by cutting profit forecasts, especially due to slow down in the digital camera segment.

Slowly and steadily, Cameras are getting sidelined as specialized devices that cater to specific types of users, such as professionals and advanced amateurs. Worldwide camera shipments fell 29 percent in the first five months of 2013, according to the Camera & Imaging Products Association in Tokyo. IDC mirrors this sentiment and forecasts that the global digital camera market is forecast to shrink 29 percent to 102 million units next year compared with 144 million in 2010. On the other hand, smartphone shipments are expected to rise about 32 percent to 928 million units as per market-research firm TrendForce. Samsung, Nokia, iPhone, Sony and the likes are beginning to take over the casual photography and the digital camera space.

Related: Connected Camera Begins!

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