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2013: India Smartphone Markets

Posted in Industry updates by Manas Ganguly on February 1, 2014

Narrowing differences in the price bands of smartphones and feature phones, and consumer shift to larger screen devices is leading to massive increase in smartphone shipments in Indian context.

IDC
While, overall mobile phone shipments rose 18% to ~ 257 million units in 2013 from 218 million units in the 2012
The growth was powered by smartphones tearing down at 229% growth with a 44million CY 2013 shipment number
20% of these smartphones were the 5” phablet form factor
The 2nd half of the year saw a 60% groundswell in terms of smartphone shipment numbers
The roll of honour/market shares:
IDC

CMR
Overall mobile phone shipments reported at a minor deviation from IDC and reported at 247.2 million units as against 219 million in 2012
Smartphones contribution to 41.1 million units with 65.8% smartphones being 3G enabled
Overall contribution of smartphones to mobile phone volumes is 16.6%
What CMR also states is that 2013 is the foirst year when feature phone shipments shrunk by -.2% indicating the slow slide of the category – with growth being anchored by smartphones
The roll of honour/market shares
CMR

India Smartphone Markets (Q2 2013) – IDC

Posted in Mobile Devices and Company Updates by Manas Ganguly on September 3, 2013

Smartphone shipments in india grew by 50% QoQ to 9.3 million units (Q2, 2013) as against 6.1 million units(Q1, 2013)
The total mobile phone shipments increased by 4% QoQ and 21% YoY in the country.
The feature phone market is declining but still accounts for 85% of the mobile phone market in the country.
67% of 9.3M Indian Smartphone Shipments In Q2 2013 Are Sub-$200 Phones
Shipments of Phablets (smartphones between 5-inch to 6.99-inch screen size) shipments have increased by 17 times annually and now accounts for 30% of the smartphone shipments in Q2 2013
Shipments of smartphones between 3.49-inch and 4.99-inch has also increased significantly over the past few quarters and now account for the majority of smartphone shipments for the quarter Smartphones less than 3.49-inch has dropped massively and now accounts for only a small portion of the smartphone shipments.
Windows Phone has taken 5.6% market share in India, largely on the strength of Nokia’s smartphones, which had 5% of the market.

IMG-20131010-WA0000

Top 5 Smartphone vendors- Micromax is closing in on Samsung for no.1 spot, riding the ‘phablet’ wave
– Samsung continues to lead the smartphone market with 26% market share, driven by shipments of low end Samsung Galaxy Star and other mid range smartphones. Samsung’s massive aggressive marketing in the country has a significant contribution to this.
– Micromax has 23% smartphone market share and has crossed 2 million shipment units, significantly driven by Micromax’s Canvas series.
– Karbonn has 13% smartphone market share which has apparently seen an uptick in its A series and the newly launched Titanium range of smartphones.
– Nokia has 5% smartphone market share which has apparently seen an increase in Nokia Lumia 520 sales volume. Dedicated advertising and marketing push towards positioning Lumia phones as a quicker and cooler replacement to other brands is working in its favor. Nokia is still feel the growth is still very slow as compared to other players, primarily due to the Windows Phone 8 operating system which is is slowly filling all the major gaps in the software but is still quite nascent as compared to its iOS and Android counterparts.
– Sony also has 5% smartphone market share and IDC says Sony’s mid tier phones and low end dual SIM phones are doing well.

Smartphones Market Share Q2, 2013

The key for growth in India, as with most emerging markets, is low-priced phone equipped with a large screen and dual SIM slots. The dual SIM phenomena, which had accelerated the growth of local vendors in feature phone, turned to dual SIM smartphones flooding the Indian market. Topped with an attractive sub $200 price tag, these smartphones are proving highly attractive

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Gartner: Q1, 2013 Mobile Phone and Smartphone Market shares

Posted in Industry updates, Mobile Devices and Company Updates by Manas Ganguly on May 15, 2013

Gartner’s Q1, 2013 mobile phone and smartphone shipment numbers provide the same set of observations

1. The total mobile phone shipment numbers have been stagnant YoY (425.8 million Q1, 2013 versus 422 million Q1, 2012) …
2. …. Bogged by 22% decline in feature phone shipments (215.7 million Q1, 2013 versus 275 million Q1, 2012)…
3. …. And Buoyed by 43% increase in the smartphone shipments (210 million Q1, 2013 versus 147 million Q1, 2012)!

World Wide Mobile Phone Sales

4. Smartphone sales accounted for 49.3 percent of sales of mobile phones worldwide in the first quarter, up 34.8 percent year-on-year.
5. Only the Asia/Pacific region contributed to mobile phone sales across the globe, with a 6.4 percent increase year-on-year. More than 226 million mobile phones were sold to end users in Asia/Pacific in the first quarter of 2013, which helped the region increase its share of global mobile phones to 53.1 percent year-on-year. China saw its mobile phone sales increase 7.5 percent in the first quarter of 2013, and its sales represented 25.7 percent of global mobile phone sales, up nearly 2 percentage points year-on-year.

Smartphone Gartner Q1, 2013

6. Samsung rules the smartphone roost growing by 51% YoY. In Fact, Samsung presence in Smartphone segment is so overwhelming that its sales and market shares are almost equivalent of its next 4 competitors put together (Apple, LG, Huawei, ZTE)
7. Apple, is estimated to have secured 18.2 percent of global marketshare, a drop of 4.3 percentage points. Apple’s redemption has been the Chinese market with the lower price of the iPhone 4 making China a key revenue generator for the tech giant. However, with no new products due from the Apple stable until the fall, the next quarter may drag Apple’s market shares significantly downward.

Smartphones by OS

8. In terms of operating systems, Android continues to race ahead of rival systems, claiming 74.4 percent of global marketshare. 156.1 million smartphones running Google’s operating system were sold in the first quarter, whereas Apple’s iOS claimed an 18.2 percent slice of the market with iPhone sales. With new OSs coming to market such as Windows,Tizen, Firefox and Mozila, one can expect some market share to be eroded, but not enough to question Android’s volume leadership.

The Admob Mobile Internet Traffic Report

Posted in Mobile Computing, Mobile Devices and Company Updates by Manas Ganguly on April 2, 2010

The latest (February 2010) Mobile traffic report by Admob indicates the shift of internet traffic to smartphones. Now isnt that a cliche! But what seems to be building is the traffic from the Mobile Internet device. For the uninitiated, the Mobile Internet Devices are handhelds that connect to the internet but is not a phone.

Smartphones accounted for 48% of the traffic up from 35% in February 2009. In absolute terms the traffic volume sincreased by 193% YOY fueled heavily by application usage on iPhone and Androids.

Feature phones contribution fell from 58% (February 2009) to 35%. However the increase was 31% YOY.

iPod Touch powered MIDs to a 17% traffic contribution towards mobile internet. In absolute terms, MID category traffic increased 403%. Incidentally, iPod contributed 93% of the MID traffic followed by Sony PSP and Nintendo DSi.

In terms of smartphone requests from Operating systems, iPhone increased its contributing from 33% to 50% YOY while Symbian requests fell from 43% to 18%.Android took no.2 position and increased its contribution to 24% versus 2% last year.

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