I fell out of love with Apple when they launched iPhone5S. I fell in love back again when i read their iWatch concept.
In an earlier post, i had written about iWatch and the path breaking dimensions it was adding to the whole technology domain by being able to monitor (and possibly measure) the state of being. The state of inner being is key to Apple’s ambitions.
By being able to infer a person’s inner state of being, inferred by changes in Systolic, Diastolic pressures, pulse rates, Apple has an algorithm that estimates the person’s mood and serves him with suitable triggers based upon a variety of other external coordinates such as time, location,visit frequencies, past behavior. Apple has filed a patent application that describes a system that would try to gauge some of the user’s physical and behavioral facets to serve up ads that may better appeal and contextually relevant.
The ad delivery system would start by compiling a “baseline mood profile” against which it can compare your future moods. Information that might be captured would include your heart rate, blood pressure, adrenaline level, perspiration rate, body temperature, vocal expression, and even your facial expression. The time of day and your current location may also be incorporated to associate those factors with your various moods.The system would then select a specific type of ad based on your current mood and other criteria. As one example listed in the patent application, certain ads might be sent to someone with the following characteristics: gender, male; age, 19-24; location, Northern California or New York City; mood, happy.
It may not be exactly music to advocates of privacy – who could be considered to getting creep-ed out, but this is one exiting dimension which could do a new tthing to the world of ads…
“I think the wrist is interesting” – Tim Cook
A compelling solution on the wrist is what Apple is focussed about as the next path of evolution in devices. Apple has also filled for a patent for an advanced wearable computer in the form of a bracelet that also doubles up as a watch.Apple’s patent details include:
1) A flexible substrate having a flat state and a curled state.
2) A flexible display disposed upon a first surface of the flexible substrate, where in the curled state the flexible substrate conforms to an appendage of the end-user.
3) The flexible substrate also includes an electronic module in communication with the flexible display, the electronic module providing information to the display, at least a part of which is presented in real time for presentation by the display.
4) The patent also states the use of a solar panel beneath the display of the watch as well as energy from the body movements/kinetics
In terms of features, one would expect a lot of sensors to go with the iWatch as is evident from the recent hiring trend at Apple (they have been picking up people from AccuVein, C8 MediSensors and Senseonics. Sensors would be key to Apple’s iWatch as it prepares to take the technology game into the “state of being” – Keiros as i had earlier blogged about.
The other definite spot on the Apple iWatch belongs to AMOLED/ OLED screens as light sources to use the light as a probe to collect a variety of biological information backed by a very high fidelity light sensor/ detector.
Apple has a lot of competence in the sensor space which it acquired a series of sport related patents from PhatRat years ago which covered medical sensor strips and a body area network that we reported on back in early 2010.
Apple also has launched the M7 motion coprocessor in the iPhone 5s. The key task of this processor would be to collect motion data (via accelerometer, compass and gyroscope). Apple could bring in a whole new generation of more advanced health and fitness apps based on this processor. The magic about M7 also stems from its “contextual sensitivity”. The processor identifies user movement and can tell apps if the user is stationary, walking, or driving based.
To keep the ball rolling, Apple had a striking message in the WWIDC on creation and focus – and in the order of Apple’s culture – it is telling..
For the sake of the next in technology – let us hope the iWatch be the deliverence of Apple. The Apple that we have missed of late!
If you are not doing something crazy, you are doing the wrong things
Google CEO Larry Page
However what is so interesting in the convergence space is the approach that the two giants – Apple and Google are taking to the leadership of the technology slugfest. While Apple fiddles with its 7 year old Apple TV inching it to perfection and there is some news about Apple delivering an iWatch towards wearable computing – Google seems to be focussing on Project Glass and its Driverless Cars as the prime future projects. From the current state of affairs – it looks like while Apple fiddles over TV and iWatch – Driverless Cars and Project Glass might be the key for Google to Vault and Ace Apple.
Whats emminent in the next 3-5 year horizon is the paassng over of the Smartphone age substituted by more Always on, Real time Computing.