Ronnie05's Blog

Tablets: Apple iPad and Beyond

Posted in Industry updates, Mobile Computing, Mobile Devices and Company Updates by Manas Ganguly on June 28, 2010

Apple launched the iPad on 3rd April and sold out 3 million units in its first 80 days. Apple now has 11000 iPad specific applications.

Huawei has announced Smakit S7 tablet, featuring Android 2.1, a 7” 800 * 480 pixel display, Qualcomm Snapdragon 768 MHz microprocessor, 3G HSDPA, 256 MB RAM, Wi-Fi, Micro SD slot and 2MP Camera.

Intel and Nokia been in the fray with Mobile Internet Devices and Linux based Internet tablets as also other manufacturers with smart-books or e-book readers (Amazon Kindle: a Case in point)

Apple: Changing the Trend yet again

The second half of 2010 will see a profusion of tablets from a wide range of developers. While Tablets have been on the horizon for a while now, it is 2010 when Apple iPad captured the imagination of consumers. The Tablets are positioned to be occupying the “no man’s land” between smartphones and notebooks and has become synonymous with niche products aimed at technology enthusiasts and niche markets such as healthcare. The onset of tablets had suffered a blow in 2007 with the advent of the iPhone. Ironically, it was Apple with its iPad which provided Tablets the impetus to mainstream. The iPad sales have humbled even the most optimistic forecasts on the iPad. The iPad’s success emphasize the power of Apple’s integrated device, content and service offering across multiple products multiple products and its exceptionally strong brand.

Tablets beyond Apple

The tablet market beyond Apple is likely to remain niche in 2010 despite the traffic in the second half of the year. Manufacturers striving to sell “me too” software offering standard features such as a browser, photo viewer, music and video are merely offering the bare minimum expected by users. They will struggle to convince potential buyers that they need a device that sits between a smartphone and a PC. Moderate success may come from offering a “poor man’s iPad” for consumers aspiring to but unable to afford Apple’s flagship device, but the user experience will be weak and the rewards for any OEM pursuing will be meagre.

H2,2010 would see more than 20 tablets, most of them Android powered.

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