Ronnie05's Blog

Mobile Browsing and App sales on Android has not been linear with its popularity and growth

Posted in Computing and Operating Systems, Industry updates, Mobile Computing by Manas Ganguly on April 2, 2011

Android’s march to prominence in smartphones has been inexorable and awe-inspiring. Furthermore ABI research believes that Android will dominate the smartphone scene with 45% marketshare by 2016. However, in the present context, Android’s market share gains may be illusory and Google’s OS has serious shortcomings.

Mobile Browsing and App sales on Android has not been linear with its popularity and growth

A broad sample of millions of website visitors detailed by Google Analytics indicates that the entire Android ecosystem combined, while slightly ahead of Apple’s iPhone 4, continues to be outpaced by Apple’s iOS, largely due to the rapid growth of iPad. This mirrors additional data that underlines Apple’s lead in both mobile browsing and app sales, refuting recent reports that claim Android is displacing iOS. Despite regular reports that Google’s Android platform has passed iPhone 4 in both installed base and growth, Android’s share of web visits over the iPhone is very slight and has not grown much over the past quarter. Recent SEO reports from ROI365 places 2.89% of the website visits coming from Android vs 2.62% coming from iPhone for

Q1,2011.However, in terms of a big picture, Android has never come close to passing iOS as a whole which is current 4.97% and includes three devices: iPod,iPad and iPhone. The stats don’t just stop there, as the iOS (41.5%) growth rate tops that of Android (40.98%). So while the entire Android platform with all of their partners, models, phones and tablets has outgrown the single iPhone 4 by 40.98% to 30.35% the past 4 months, iPad is outgrowing the entire Android ecosystem so significantly [that] it more than makes up for the iPhone deficiency plus some. And it just launched 3 weeks ago and millions of people who want them can’t get their hands on them yet.

Android has multiple issues which make the eco-system a discontinuous one and Developers/Programmers writing for Android are finding the ecosystem to be perilous as far as effort-monetization and returns is concerned. Developing Apps for multiple device, multiple store is increasingly a game of diminishing returns. This compares unfavorably against Apple App Store, which provides a single store seamless and unified experience. What complicates matters for developers is also the monetization conundrum.

to be continued

Gartner: Top 5 mobile applications in the future

Posted in Mobile Devices and Company Updates, The Technology Ecosystem by Manas Ganguly on November 20, 2009

Gartner has predicted that Money transfer applications, Location based services and mobile search will be amongst the top 5 mobile application categories by 2012. The predictions are basis the revenue projections, loyalty and business model, consumer value and estimated market size and penetration of each of these application categories. Consumer mobile applications and services will no longer the prerogative of mobile carriers. The increasing consumer interest in smart-phones, the participation of Internet players in the mobile space, and the emergence of application stores and cross-industry services are reducing the dominance of mobile carriers. Each player will influence how the application is delivered and experienced by consumers, who ultimately vote with their attention and spending power.

A few inferences that can be drawn about the mobile applications perspective: The Importance of the eco-system approach to develop and deploy applications and the emergence of MVNAs (Content aggregators) and MVNEs (Content Enablers)!

Gartner also predicts customers will use no more than 5 mobile applications, which would be chosen according to their needs and demands. There will be opportunities from niche market apps as well.

1.Money transfer ranks No. 1 on Gartner’s 2012 biggest applications list, contending the service’s lower costs, speed and overall convenience boast strong appeal to users in developing markets.
2.Gartner believes the LBS user base will grow from 96 million worldwide in 2009 to 526 million in 2012, crediting its ability to meet a range of needs spanning from productivity and goal fulfillment to social networking and entertainment
3.Mobile search, is listed third due to its dramatic impact on technology innovation and industry revenue.
4.Mobile browsing–according to Gartner, browsers will be available on about 80 percent of handsets shipping in 2012, compared to 60 percent of devices in 2009.
5.Mobile health monitoring is fifth, followed in descending order by mobile payment, NFC, mobile advertising, instant messaging and mobile music.


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