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The Real Impact of Android on Google

Posted in Computing and Operating Systems by Manas Ganguly on June 13, 2013

>Android Controls 70% of the global smartphone sales and is catching up on Apple’s tablet dominance at a fast trot. Android’s rise to dominance in global markets has been a phenomenon. Amidst worries of the platform segmentation and the dark Androids, the Android OS is making money for Google on the digital and mobile space – and tons of it if latest numbers from eMarketer’s worldwide digital and mobile advertising revenues are to be believed.

Android is help Google corner more than half of $8.8 billion advertisers spend on mobile internet ads in 2012. In the overall digital space, Android’s dominance gives Google a third of the digital ad dollars spend, globally. In terms of numbers, Google tripled its mobile ad earnings in 2012 over 2011 and clocked $4.61bln. For 2013, eMarketer expects the growth to be around 92.1% (around 2X of the $4.61bln in 2012) to $8.85bln. Google holds a very strong pole position in the Mobile Internet Ad revenues through 2011-13 and is seen to be increasing its market shares – all thanks to Android.

Google Mobile Internet Ad Revenues

Globally, Google reigns with $32.73bln in net digital ad revenues in 2012 which constitutes 31.5% of the market.

Google Digital Internet Ad Revenues

With blockbusters such as Google Search on Digital Medium, Android on Mobile medium and YouTube on Video Medium it is not any matter of wonder that Google will continue expanding its digital ad revenues and shares.

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