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Vodafone: Focussing on Mobile web for social networking

Vodafone is aiming to refashion its mobile web business around the address book and social networking with the launch of its Vodafone 360 brand. The idea is to provide a  “truly integrated mobile internet experience” on mobiles.


The heart of the platform was a connected address book called Vodafone People. The new product suite, announced on 25th September 2009, integrates users’ diverse address books, photos and social networking updates and provides automatic synching. It will be launched in eight European markets by the end of the year, with launches in India, Turkey, South Africa, and other markets next year.
Samsung has built two dedicated Vodafone 360 handsets, using the Linux-based LiMo, with a “proximity algorithm” that will highlight the most frequently-contacted people.
At launch four Nokia Symbian smartphones will come pre-loaded with Vodafone 360, and part or all of the service will be downloadable to more than 100 handset models.
It automatically synchs all contacts from a customer’s phone, Facebook , Windows Live Messenger and Google Talk, and will soon also include Twitter, Hyves and studiVZ. It also synchs wirelessly between the phone and the PC or Mac.All the services work together and they are easy to use, Customers can stay in touch and share experiences through social networks, instant messaging, email, apps, maps, music and buying digital content on their mobile bill, with the personalized address book at its heart.

The first handsets supporting Vodafone 360 have also been announced. The 360 H1 and 360 M1 will also be the first LiMo powered handsets.360 H1 is multimedia optimized handset.Itmeasures 115.9 x 58 x 12.9 mm, weighs 134 g and has a huge 3.5-inch 16M-color AMOLED touchscreen. Its highlight features include a 5-megapixel autofocus snapper, GPS receiver and plenty of internal memory (16GB). The phone also sports HSDPA, Wi-Fi, and Bluetooth support.LiMo

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