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Education next is all about hyper personalization

Posted in Value added services and applications by Manas Ganguly on December 10, 2013

Content, Context and Semantics – Education is soon to see a wave of hyper personalization which will be tailored to every individual student’s needs and focused on learning outcomes that enable one to do something meaningful with their learning. This is a far shot from the current “one size fits all” approach of textbooks – which trips out on the individual capacity and interest of a student to absorb.

Nearly 4.9% of the world GDP is spent on education, the percentage figure higher in the G20 states and lower in the third world nations. Currently the mode of education is mostly linear in terms of learning a theory and application of the theory to get standard set of observations and answers. The learning methodology is a well versed on vertical path with no scope for horizontal discoveries along it. For instance, a discovery and learning of a particular word is not followed up by a thesaurus mode of synonyms and antonyms or the formation of the word (origins and semantics). The objective is memory by rote accessed by stress inducing examinations as against application, self-discovery and aided learning of the concepts beyond the scope of the text book syllabus.

1. Hyper personalization would refer to tweaking and timing of the content as per the learning and understanding ability of students with visual, aural, experiential and demonstrative tools and techniques.
2. Tablets, Smartphones are an ideal medium for this kind of facilitation of learning.
3. Over and above that, higher concepts such as augmented reality, location services and others could become powerful tools of ingraining education.
4. Application of learning’s across different contexts also is a key enabler tool in this process i.e dictionary access to eBooks.
5. The Semantics medium of learning – by nodal association of concepts, theories, cores and application would have a multiplicative effect on the ability of students to understand and appreciate the concepts in full.

This doesn’t mean the eventual substitution of teachers. Teachers would have to graduate from the source to the medium of curation of content and learning. All this is not going to be easy in implementation – but from a perspective of the future where exposures would be unlimited and learning itself would not be classroom dependent, hyper-personalization would be the key.

Web 3.0 is here! (And we don’t see it yet!)

Posted in Uncategorized by Manas Ganguly on December 11, 2011

Web 3.0 is here in earnest except that many understand it yet much less seeing it. The equation is akin to the discovery of Web 2.0 which happened in 2006-2008 although it had started earlier in 2002-04 era. Many people did not realize what Web 2.0 was until they were at the height of it. However in all earnestness, capabilities of the Social Web had already been set out years before the peak.

In a very similar manner, Web 3.0 powered by semantic and meta-data is establishing its roots thick and fast and the current businesses are oblivious to its disruptive capabilities. As Internet outgrows search, Semantic is the new key for information search, personalization and delivery all rolled up into a contextual format. A few are investing into understanding and preparation for the onslaught of Web3.0 (Schema.Org by Yahoo, Google and Facebook for instance) and the technologies there-of (HTML5). Also known as Semantic web, the technology promises to transform the web into an ultimately connected experience in which a machine has as much awareness of the content as a human.This is equally if not more significant to the social revolution of web 2.0.

The evolution of Web3.0 is contingent on the technology pervasiveness on three fronts: Use Case, Technology and User Experience.Here is how Semantic Web/Web 3.0 is impacting the three fronts:

Use Cases, Technology evolution and a better user experience- These are the three cornerstones for technology impact and reach. Web 3.0 already qualifies overwhelmingly on this count and its only a case of crossing the chasm sooner or later on Geoffrey Moore’s Timing to market entry paradigm.

Putting it all together, the potential is there for a much larger wave of technological and cultural innovation now, than at the beginning of Web 2.0. Not only is this significant enough to be compared to Web 2.0; its bigger!

Also read
Semantic Web: Internet beyond Search and Social
Semantic Media: Future Happening
Defining the Semantic Web

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SEO is dead! Its time for Vertical searches to take over. Semantics come in next!

Posted in Internet and Search by Manas Ganguly on June 24, 2011

With the advent and evolution of Mobile as primary devices to access internet, the nature of search is beginning to change.Search has to evolve to keep pace with the changing nature of internet and be able to be relevant to browsing through mobiles as against through desktops or laptops.

Search 1.0
Traditional Web search is “horizontal” : complex algorithms, immense processing power, vast data centers, and even human editorial involvement are used in an attempt to span all sources to respond to queries.
These resources are used to “recall” all possible relevant links. The majority of the results produced are information resources and links to websites, rather than specific content. The user is faced with clicking through page after page of results. Broadband connections and powerful personal computers with large screens help make horizontal search useful, though often imprecise and labor intensive.

“Mobile” augments Search 2.0:Vertical Deep Dive Search
However search on mobile requires a different level of precision. Mobile,“on the go” users conduct their searches with less powerful, small screen devices and must deal with network limitations. They face an entirely different challenge and have different goals: 85% of the time they’re shopping for content they can consume on their phone. Results must be precise or the content simply won’t be discovered and consumed. Long click distances and click fatigue kill content discovery. The experience is frustrating for users and threatens revenue opportunities for mobile operators and content providers alike.

Mobile users are not looking at a million “matches” but possibly 10 deep matches, with huge degree of relevance, contextual applicability, profile understanding, local “sense”, social discover-ability and referencing and more.Users need to connect far faster—in 2-3 clicks—to the content in each of these relevant vertical channels, need linkages to payment gateways, social sites, rewards programs and much more. While there is a debate on how much content will be delivered: in terms of HTML5 web page or Applications, i would vote for Applications to be more versatile in doing the deep dives with user relevance. Add to this a decent dosage of Semantic Web and you have a huge opportunity to take search monetization to a new level with precision targeting and relevant solutions.

So where does SEO stand?
SEO, Adwords, Adsense are industries unto themselves which have allowed and helped users to refine data search and monetize effectively. However most of these techniques work on indexing the horizontal web- the dead links of Google. Search now is actively propelled by billions of bits of content created by the users collaborative, sourced from the crowd: Twitter and Facebook being the prime examples. These are examples of active web… always generating, creating and moving instead of the static web-pages of yore. Thus the delivery medium for these need to be mechanisms which are forever refreshing and renewing with new data.

Thus the challenge today is not SEO (ad placement), but to analyze, understand and cater to mobility experiences and i am betting my money on Applications and Vertical searches.

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