Ronnie05's Blog

Touch Phones: To be or not to be

Posted in Industry updates, Mobile Devices and Company Updates by Manas Ganguly on February 24, 2009

A mobile phone user survey by Reevoo, the online product comparison site, has “almost ” damned the touch screen bally-hoo. In a survey that happened across 19000 respondents , they featured 226 handsets and the result that they have come out with defies the accepted standards, trends and beliefs in the devices market today. 5 out of the top 10 least popular phones are touch phones with big marquee names such as HTC Diamond, Samsung Armani, Blackberry Storm, Samsung Omnia being least in terms of popularity. Many of the phones have been drubbed on the basis of poor battery life, “nightmare” touch-screen interface, and virtual buttons that “aren’t big enough for male fingers”. A hit to Convergence as a upcoming principle, Web Browsing and E mail functionality are not that highly favoured by consumers!

On the other hand Nokia devices with its traditional 12 key pad gets a thumbs up by most users as Nokia swamps the most popular phones list! Style was the most important factor when choosing a phone (15.3 per cent), while size (14.1 per cent), a good camera (10.4 per cent) and decent music capabilities (7.7 per cent) make the 4 most important factors that influence the purchase!
The way it sees, there are a few vital take outs from here:
1. Many of the manufacturers have been inspired by the iPhone. But it is not all the hardware, for UI forms the bedrock for consumer experience which in this case has dulled out the sheen off a few marquees.
2. Users do take refuge in the tried and tested and that is why you will find all Nokias out there. They are not necessarily the best phones but the most reliable ones that consumers seem to prefer.
3. Convergence is still a mile away as people havent really gone infavour of the swanky, technology edge. So tech marketers have some work to do to make convergence mainstream!
4. Price of the handset is an important factor when people think of its utility and usefulness and value. That is probably why mid ranged handsets occur with regularity in the most popular list.
5. People also would probably like to have a reliable handset rather than a flashy one. Nothing otherwise puts in context, why Nokia scores so heavily while a few of the Big names failed so
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