Ronnie05's Blog

Vodafone: Focussing on Mobile web for social networking

Vodafone is aiming to refashion its mobile web business around the address book and social networking with the launch of its Vodafone 360 brand. The idea is to provide a  “truly integrated mobile internet experience” on mobiles.


The heart of the platform was a connected address book called Vodafone People. The new product suite, announced on 25th September 2009, integrates users’ diverse address books, photos and social networking updates and provides automatic synching. It will be launched in eight European markets by the end of the year, with launches in India, Turkey, South Africa, and other markets next year.
Samsung has built two dedicated Vodafone 360 handsets, using the Linux-based LiMo, with a “proximity algorithm” that will highlight the most frequently-contacted people.
At launch four Nokia Symbian smartphones will come pre-loaded with Vodafone 360, and part or all of the service will be downloadable to more than 100 handset models.
It automatically synchs all contacts from a customer’s phone, Facebook , Windows Live Messenger and Google Talk, and will soon also include Twitter, Hyves and studiVZ. It also synchs wirelessly between the phone and the PC or Mac.All the services work together and they are easy to use, Customers can stay in touch and share experiences through social networks, instant messaging, email, apps, maps, music and buying digital content on their mobile bill, with the personalized address book at its heart.

The first handsets supporting Vodafone 360 have also been announced. The 360 H1 and 360 M1 will also be the first LiMo powered handsets.360 H1 is multimedia optimized handset.Itmeasures 115.9 x 58 x 12.9 mm, weighs 134 g and has a huge 3.5-inch 16M-color AMOLED touchscreen. Its highlight features include a 5-megapixel autofocus snapper, GPS receiver and plenty of internal memory (16GB). The phone also sports HSDPA, Wi-Fi, and Bluetooth support.LiMo

The Indian Telecom Story: What Downturn? The party continues…

Posted in Industry updates by Manas Ganguly on February 26, 2009


TRAI’s report  dated 20th February 2009 has the following updates on the Indian Telecom market.


  • Subscribers base crosses 400 million
  • 15.41 million wireless subscribers added in January 2009
  • 5.65 million subscribers in Broadband segment
  • Teledensity reaches 34.50% mark!
Interestingly, 15.41 million new mobile subscribers takes the mobile connectivity number to 362.30 million. Comin on the back of a downturn and economic meltdown, the subscriber additions dont show any slow down as they beat the sub-adds in December 2008 (10.81 Million) by almost 50%. While the stock indices over the world are flatering, here is one index that is still going and growing strong. Broadband penetration statistics pale in comparison as it registered an increase of .2 million over a December base of 5.45 million in January (3.6% growth).


The other significant bit in here is the launch of Reliance GSM services.
The link in here is an earlier post on how the competitive scene was heating up between Reliance and Bharti with the launch of Reliance GSM services in the country. Reliance muscled its way in January 2009 adding 4.95 million subscribers compared to Bharti Airtel’s 2.73 million subscriber additions and Vodafone’s 2.4 million subscriber additions. Certainly Reliance got a super start and has got it 4.95 million subscribers into its network in the first month of operation. At this rate, Reliance will beat Vodafone’s no 2 market share position by March 2009. There is no surprise that Airtel feels threatened!
Already there is a renewed push to register more and more users into the Post paid services. (By Vodafone). The idea here is by reducing call, SMS, data browsing, VAS and STD charges on Post Paid, customers are lured to Post paid connections which is supposed more sticky and loyal than the Pre Paid option.
It is going to be an interesting battle for the top honours in Indian Telecom market. Watch this space.
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