As Microsoft twiddled and twaddle Windows’ future of computing – Android has chugged ahead and going by the drop in PC shipments (the post PC era) and increase in the number of Android tablets and smartphones coupled with Windows8’s less than lukewarm acceptance – Microsoft has a problem. A big one. To complicate things, besides Windows 8.1, Cannonical (Ubuntu), Mozila (Firefox), Google (Android/Chrome) are also making bets in the shrinking PC/laptop space. Microsoft hasn’t really fired it in the tablet space – and is yet to find a toehold in 150 million/ $64 billion Tablet industry with the Surface!
When Windows8 was being conceived it was seen as “more like a living organism, made partly from familiar bits that have evolved over the last two decades, with several new strands of DNA tossed in”. A better and a continuous experience on multiple devices was key to the rise and spread of Windows8. It was due to be updated for more often, and was a part of a much larger hardware-apps-services ecosystem that is also changing quickly.” However, if one were to refer to the numbers – Windows8 usage has been Windows Vista when compared month to month. At similar points in their roll-outs, Vista had a desktop market share of 4.52% compared to Windows 8’s share of 2.67%. Underlining just how poorly Windows 8’s adoption has gone, Vista didn’t even have the advantage of holiday season sales to boost its numbers.
• Thus, on a retrospective count, Windows8 Metro (refreshingly new as it were) failed to cut the ice – possibly because it was too abrupt a jump from the Windows7 Desktop UI to a “want to be a touch interface”.
• The interface was great for a tablet – but then again, Microsoft is way behind Android in terms of economies of scale – and the higher pricing served as significant entry barriers.
• Volumes not coming through, key OEMs such as Samsung dropped the RT platform.
• The $500-$1200 price tags on Windows8 made it uncompetitive in an economy that’s still not moving forward quickly.
• Microsoft also did not marry its traditional UI with the Metro UI successfully enough and the unfamiliarity was daunting.
All things put together, Microsoft doesnot seem to have moved any further with its Windows8. Microsoft is betting all its chips on the silly notion that Metro will be the one true interface for its entire PC and device line. But the numbers indicate that 8.0 hasnt really taken off. Alternatively it would have soured its relations with key OEMs who would see Microsoft’s ambitions in the device space as a threat to their own positions. Alternate OSs vieing for Microsoft’s 3rd spot in the OSs for the future is also seeing a lot of action and churn.Going back the Windows7 route is out of question – one only hopes that Microsoft is able to crack the business and user case with Windows 8.1.(Else it’s the doldrums.